Released Method

Pragmatic guidance for planning, releasing, and selling software products.


Sales Battlecard

Internal Document

The Sales Battlecard is used by sales and marketing staff to quickly understand how to simply articulate a solution to customers and prospects. it should include:

  • Simple pricing matrix.
  • Conversation Starters - How to start a conversation about the topic
  • Common Objections - common customer objections and how to handle them
  • Top Benefits - Top benefits of the solution
  • Very high-level overview of the solution.